The Importance of Anchor Text in Back-links

No Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Thiết kế website quy nhơn, thiết kế website giá rẻ, thiết kế website chuẩn SEO

Viết từ kinh nghiệm

"Chúng tôi xây dựng giải pháp dựa trên lòng nhiệt huyết và kinh nghiệm nhiều năm cóp nhặt." - CEO T.Nguyễn

Yêu cầu báo giá

Bạn cần thiết kế website, xây dựng chiến dịch marketing online, quảng bá thương hiệu,... Hãy đến với NOM Solutions để được dịch vụ tốt nhất.

Subscribe to our newsletter!

Fields marked with an * are required

Các bài liên quan

Xem tất cả